10DLC Set-up and Requirements for SMS

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This page is part of the NOVA Manager Portal section.

What is 10DLC?

10DLC stands for “10 digit long code”. Also known as “commercial long codes”, these phone numbers are the new standard in A2P (Application-to-Person) text messaging for many organizations.

A2P 10DLC is the new standard for businesses to send messages in the United States. The larger carriers have all come to an agreement that any business will be considered A2P whether they are using application-to-person for the case of messaging.

To build trust with these carriers, businesses will have to register their brands and campaigns with a central organization called (TCR) The Campaign Registry [1].

Carriers and their role in 10DLC

  • Verizon launched their 10DLC program in February 2020 without a pre-registration requirement for A2P senders.
  • AT&T 10DLC registration process was available by the end of April 2021.
  • T-Mobile’s 10DLC route went live in April, 2021.

Since April 1, 2023 the carriers agreed to start enforcing the new rules and started to drop unsigned text messaging. This caused a massive influx of providers to sign up for messaging campaigns at the same time and has more than tripled the wait time for getting new campaigns approved

Vested Networks and Messaging

Vested Networks [2] serves the CSP (Campaign Service Provider) role and will collect your business's data and submit it to the campaign registry on your behalf. Our team has spent months navigating the rule set and requirements necessary for campaign submission so that you don't have to. The Brand setup fee and monthly Campaign costs come included with your Vested Networks service.

Texting Enrollment Form

If you are a Vested Networks customer and have not yet completed the Texting Enrollment Form but would like to enable SMS and MMS messaging, please submit the completed form to help@vestednetworks.com

Disallowed Business Types

Unfortunately, due to the new 10DLC guidelines, certain business models no longer qualify to send messages.

Controlled Substances
  • Cannabis, CBD & Hemp Products
  • All Schedule 1 & 2 drugs
  • Tobacco and Vape
Debt Forgiveness
  • Debt Consolidation
  • Debt Reduction
  • Credit Repair Programs
Get Rich Quick Schemes
  • Deceptive Work from Home Programs
  • Risk Investment Opportunities
  • Multi-Level Marketing
High-Risk Financial Services
  • Payday Loans
  • Short Term- High Interest Loans
  • Auto Loans
  • Mortgage Loans
  • Student Loans
  • Debt Collection
  • Gambling/Sweepstakes
  • Stock Alerts
  • Cryptocurrency
Job Postings
  • Exceptions permitted if the message sender is the one doing the hiring
Other disallowed use cases
  • Phishing
  • Pornography
  • Profanity or Hate Speech
  • Fraud or Scam
  • Deceptive Marketing
  • Lead Generation (All Affiliate Marketing must be carrier approved)
  • Referral or Reseller Campaigns
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